Tuesday, March 28, 2017

5 Ways Businesses Can Reduce Cost with SEO

SEO or search engine optimization is the most popular strategy that all digital marketers are applying today. Entrepreneurs and webmasters spend a fair amount of money to optimize their websites for SERP.

This is because many visitors on the internet still use the search engine to look for products and services. Consequently, businesses want to take advantage of this fact by doing everything to divert such visitors to their websites. However, it is easier said than done.
Creating a website and expecting it to appear in the search results don’t work how you would expect work. In fact, even those who are able to optimize their websites still worry about the end result. This shows us that SEO is an important strategy that needs to be done correctly to ensure the best results.

Some of the best search marketing services Kansas City specialists, have shown the five best ways to cut costs with SEO, and today we will be covering these. Let’s get started!

Improve the Speed of Your Site

One factor that makes a site rank high in SERP is site speed. The algorithm does not favor a site that loads very slowly because it drives away visitors. Google wants every site to load faster to avoid the bounce rate that reduces the rank of a site.

Monday, March 13, 2017

Business Hacks: Use Loyal Customers to Bring In New Customers

Trying to bring in new customers can be a really difficult task that requires you to expand your marketing budget. But, what if it were able to engage existing loyal customers to bring in the new ones? This is the premise behind work-of-mouth marketing. If done right it can help you expand your customer base and increase sales, without spending a fortune on marketing. Several companies have employed this technique successfully. Even small business owners can deploy this marketing skill to grow their business. Continue reading to find out how:

Get Customers to Leave Reviews

The best way you can use your loyal customers to bring in new ones is by asking that they leave customer reviews. Consumers always look at reviews when buying products or choosing services. They want to know that they’re spending their money on something of value, and something they can trust. So, get your loyal customers to leave reviews and tell people how great your business is. A great way to do this is by leaving Google Reviews. This means that when your business appears on Google, it will have a star rating out of five. Get those five stars, and you’re more likely to see new customers come flooding in as they think your business must be great. Encourage customers to leave reviews at every opportunity. Have a section at the bottom of your site where they can leave reviews. Or, whenever they pay for something online, on the transaction confirmation page you could have a call to action that gets them to leave a review.

Wednesday, March 1, 2017

5 Ways to Become More Environmentally Friendly Business

Reputation is everything when you run a business. If you have a bad one, it will lead to a whole host of negative issues. However, a good reputation can help drive your business forwards and help you gain more customers.

As such, building a good reputation is key, and there are many ways to do this. One of the best ways is to make your business more environmentally friendly. Doing this improves public perception of your company and can also lead to additional benefits. So, here are five easy ways you can become a more environmentally friendly business:

Switch to LED Lighting

One easy way you can be more environmentally friendly is to tone down your energy bill. A business will use up so much energy every day – usually via their lighting. You’ll constantly have lights on inside and let’s not forget any exterior signs you have lit up too. With standard lighting, you can accrue a huge energy bill which is bad for the environment. The more energy you use, the more fossil fuels get burnt powering your business. The easy idea is to switch to LED lighting instead of the lighting you’re using now. LED lights are far more eco-friendly and energy efficient. There are various savings calculators available online to determine how much you could save. You can use them inside and can even get your hands on LED signage too. LED lights can last up to 25 times longer and use 75% less energy than standard lighting. Making this switch is such a simple way to make your company more environmentally friendly. In fact, converting to LED in your business can be as easy as retrofitting existing light fixtures with LED. In simple terms, you keep your existing light fixture shell and replace the bulb rather than replacing the entire fixture.