Trying to bring in new customers can be a really difficult task that requires you to expand your marketing budget. But, what if it were able to engage existing loyal customers to bring in the new ones? This is the premise behind work-of-mouth marketing. If done right it can help you expand your customer base and increase sales, without spending a fortune on marketing. Several companies have employed this technique successfully. Even small business owners can deploy this marketing skill to grow their business. Continue reading to find out how:
Get Customers to Leave Reviews
The best way you can use your loyal customers to bring in new ones is by asking that they leave customer reviews. Consumers always look at reviews when buying products or choosing services. They want to know that they’re spending their money on something of value, and something they can trust. So, get your loyal customers to leave reviews and tell people how great your business is. A great way to do this is by leaving Google Reviews. This means that when your business appears on Google, it will have a star rating out of five. Get those five stars, and you’re more likely to see new customers come flooding in as they think your business must be great. Encourage customers to leave reviews at every opportunity. Have a section at the bottom of your site where they can leave reviews. Or, whenever they pay for something online, on the transaction confirmation page you could have a call to action that gets them to leave a review.
